The World's Best Known Marketing Secret by Mike Macedonio & Ivan Misner

Author:Mike Macedonio & Ivan Misner [Macedonio, Mike]
Language: eng
Format: mobi
Published: 2012-02-22T14:00:00+00:00

How Your Network Members Can Help You —

and How You Can Help Them

Systematic referral marketing requires that you determine, as precisely as possible, the types of help you want and need. There are many ways your sources can help you promote yourself and your business and generate leads and referrals; we’ve chosen to discuss 15 of them. Some are simple, cheap, and quick; others are complex, costly, and time-consuming:

1. Display Your Literature and Products

Your sources can exhibit your marketing materials and products in their offices or homes. If these items are displayed well, such as on a counter or a bulletin board, visitors will ask questions about them or read the information. Some may take your promotional materials and display them in other places, increasing your visibility.

2. Distribute Information

Your sources can help you distribute your marketing information and materials. For example, they can include a flyer in their mailings or hand out flyers at meetings they attend. A dry cleaner attaches a coupon from the hair salon next door to each plastic bag he uses to cover his customers’ clothing; a grocery store includes other businesses’ marketing literature in or on its grocery bags or on the back of the printed receipt.

3. Make an Announcement

When attending meetings or speaking to groups, your sources can increase your visibility by announcing an event you are involved in or a sale your business is conducting, or by setting up exhibits of your products or services. They can also invite you to make an announcement yourself.

4. Invite You to Attend Events

Workshops and seminars are opportunities to increase your skills, knowledge, visibility, and contacts. Members of personal or business groups that you don’t belong to can invite you to their events and programs. This gives you an opportunity to meet prospective sources and clients.

5. Endorse Your Products and Services

By telling others what they’ve gained from using your products or services or by endorsing you in presentations or informal conversations, your network sources can encourage others to use your products or services. It would be even better if they would sing your praises on audio or video recording that you could use on your website!

6. Nominate You for Recognition and Awards

Business professionals and community members often are recognized for outstanding service to their profession or community. If you’ve donated time or materials to a worthy cause, your sources can nominate you for service awards. You increase your visibility both by serving and by receiving the award in a public expression of thanks. Your sources can pass the word of your recognition by word of mouth or in writing. They can even create an award, such as “Vendor of the Month,” to honor your achievement.

7. Utilize Social Networking

A referral partner can help you by recommending you on such platforms as Facebook, LinkedIn, Plaxo, Twitter, etc. They can use these sites to place testimonials, endorsements, a link to your site, or even an announcement about a new product or service you may have. You will want to make sure that they give a message with which you are in agreement.

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